‘Same Great Taste’ Caveat Mitigates Trauma Of Snack’s New Look

PHOENIX—Horror and revulsion at drastic changes to a longstanding package design were alleviated Friday by reassuring text on a Cheez-It box that promised consumers the interior product still retained its familiar great taste, retail sources confirmed. “My legs nearly buckled out from under me right in the snack aisle when I saw what had seemingly been done to my beloved crackers,” said local shopper Peter Wildmon, appearing rattled as he spoke to reporters in the parking lot of the McDowell Road Safeway following the harrowing incident. “The sleeker, punchier logo yanked away the world I’d grown up in and made me fear that my lifelong snack of choice had been fundamentally altered forever. Luckily, by God’s grace, I can corroborate that no detectable change has been effected upon the delicious taste of Cheez-It snack crackers.” Wildmon, who stated he was “still getting over the bald Pringles mascot,” revealed that he remained deeply shocked, but was prepared to confront the jarring new world created by the revised packaging with courage and the support of family members.

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